A groundbreaking initiative by the Chevrolet brand will light up the country’s main highways with reflective lights to guide drivers.

Santo Domingo, Dominican Republic – In an innovative effort to improve road safety, Santo Domingo Motors (SDM) and its Chevrolet brand have launched the “Night Signals” initiative—an ingenious campaign that transforms Chevrolet billboards into reflective traffic signs. These signs light up in the dark, providing greater visibility for drivers on poorly lit or unlit roads.

The project boosts the tourism and economic development of the “Heart City”

The President of the Dominican Republic, Luis Abinader, together with Vice President Raquel Peña, led the official inauguration of the Hotel Santiago, Curio Collection by Hilton.

The event featured the participation of Miguel Barletta and José Miguel González Cuadra, as well as Pablo Maturana, Vice President of Development for the Caribbean and Latin America at Hilton, who highlighted the significance of this opening in the hotel chain’s expansion throughout the region.